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A Semiotic Deconstruction of Symbols in Print Advertising Contents: Implications for Consumers Purchase Decisions in Nigeria

Akpan, Idorenyin; Akpan, Emilienne; Obukoadata, Presly (ReserachGate, 2013)

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Author
- Akpan, Emilienne (1)
- Akpan, Idorenyin (1)
- Obukoadata, Presly (1)
Subject
- Semiotics, Advertising, Signifier, Signified, Symbols, Ideology, Marketing (1)
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Date Issued
- 2013 (1)