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A Study on factors influencing Nigerian online consumer purchase behavior

Avwoghokoghene, Odeta (American University of Nigeria, School of Business and Entrepreneurship, 2017-12)

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Author
- Avwoghokoghene, Odeta (1)
Subject
- Online Purchase behavior, Product quality, brand image, trust, convenience and price (1)
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Date Issued
- 2017 (1)