AUN Digital Repository

Browsing School of Business and Entrepreneurship by Title

Browsing School of Business and Entrepreneurship by Title

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  • Assessment of the Role of Micro-Finance Banks in Business Development in Adamawa State 
    JINJIRI, Mohammed (American University of Nigeria, School of Business Management and Entrepreneurship, 2017-12)
    Establishment of Micro-finance banks as an effort by the government to improve the access to loans and savings services for poor people is promoted as a key strategy to develop businesses at the grassroots and develop the ...
  • Effect of Product Packaging on Nigerian Consumers’ Behaviour 
    OSISANWO, Adeola (American University of Nigeria, School of Business Management and Entrepreneurship, 2017-12)
    The sole purpose of this research is to determine the effect of product packaging on Nigerian consumers. The knowledge derived from relevant literature was used to draft out organized questionnaires to be filled by respondents ...
  • Impact of Workforce Diversity on Organizational Performance in Calabar, Cross-River State 
    NYAKO, Zahradeen Ibrahim (American University of Nigeria, School of Business Management and Entrepreneurship, 2017-12)
    It is generally perceived that there is diversity in the workforce of any endeavor, be it business, government, or common society. This study therefore tries to discover the impact of workforce diversity on organizational ...
  • A Study on factors influencing Nigerian online consumer purchase behavior 
    Avwoghokoghene, Odeta (American University of Nigeria, School of Business and Entrepreneurship, 2017-12)
    The purpose of this research is to explore the factors that influence Nigerian online consumer purchase behavior. After a detailed relevant literature and theoretical framework on factors influencing Nigerian online consumer ...
  • A Study on the personal factors Influencing Nigerian Consumer Buying Behavior 
    Dalyop, Simi Ruth (American University of Nigeria, Department of Accounting, 2017-12)
    As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor ...

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