How movie trailers, movie review and movie casts influence AUN students to watch movies

Sawa, Abba

dc.contributor.author	Sawa, Abba
dc.date.accessioned	2020-12-08T09:47:17Z
dc.date.available	2020-12-08T09:47:17Z
dc.date.issued	2019
dc.identifier.uri	http://hdl.handle.net/123456789/596
dc.description.abstract	There are many factors that influence people to watch movies. Three factors were identified for this research. The factors are movie trailers, movie reviews/ratings and movie casts. The goal was to find out if and how these factors influence the American University of Nigeria (AUN) undergraduate students to watch movies. In order to do this, a convenience and purposive sampling size of 125 students was used. Online surveys were used to collect data. The results showed that the movie trailers, movie reviews and movie casts, along with a few other factors such as movie directors, genre, plot, boredom and stress influence AUN students to watch movies. This research study was conducted in AUN, Yola, Adamawa State, Nigeria.	en_US
dc.language.iso	en	en_US
dc.publisher	American University of Nigeria.	en_US
dc.subject	movie trailers, movie reviews, movie casts, film, movie, audience	en_US
dc.title	How movie trailers, movie review and movie casts influence AUN students to watch movies	en_US
dc.type	Thesis	en_US