Portrayal Of Women In Kannywood

Abstract

The core northern states represent the birth place of Kannywood, adopting Kano State as the major lead in the formation of the film industry, reason why the adoption of Kannywood, which implies Kano as the birth place of the film industry, just like Hollywood, Bollywood and Nollywood indicate the locations or the birth place of the industry and from where it springs and spreads to other locations. The birth place of Kannywood is predominantly an Islamic area, largely conquered by the Jihad of Uthman Danfodio some 300 years ago, who established the empire and handed over Islamic flags to the respective emirs in these locations. Over the years Islam and traditional cultures dominated the areas until the coming of the colonialization to the territory, and the eventual independence of the Federal Republic of Nigeria on October 1, 1960. The portrayal of women in films has long been a source of concern for those involved in the industry. Women's values have been underrepresented and misrepresented over the years, giving women an image that makes them more or less than men, or the fact that a woman cannot be showcased as highly successful in her career but is instead misrepresented. The main source of feminist criticism of the film industry is misrepresentation and stereotyping.