Abstract:
Any new institution, particularly any new university, is a new invention. As such, it must decide how to structure its services to boost good university experience for its students. The current study examines the essential service quality dimensions perceived by students and its contribution to good university experience for students in a Nigerian private university. The study explores the quantitative research design. Data was collected using a structured questionnaire, and the sample size was 288. Exploratory Factor Analysis (EFA) was adopted for discovering and analyzing the essential service quality dimensions that are major players in the model. The structural equation model (SEM) was used to investigate the influence of service quality on good university experience. The study findings revealed a four-factor solution, one significant result that only partially supports the three-dimensional structure proposed in the HESQUAL model. It also revealed that of the four factors, only three were known to influence good university experience for the students.
Description:
Any new institution, particularly any new university, is a new invention. As such, it must decide what it should be and how it will brand and structure its services to inspire a good university experience for the students. However, each University also has its flavor, style, and mission. In this, no two institutions are alike, and this is because the institutions are involved in providing quality services in different ways, coming from different histories and traditions. The uniqueness of these universities is driving a growing competition among higher educational institutions, including private universities, and the increased competitive intensity can be attributed to factors such as the high premium attention universities are placing toward meeting the expectations and needs of their students. The issue of competition is causing many institutions, especially private universities, to rethink and redefine their existence to distinguish themselves in the quality of service delivered to students to gain a competitive advantage in the marketplace
