Abstract:
Nano, Micro, Small, and Medium Enterprises (NMSMEs) have a pivotal global role in promoting economic development. However, their performance is significantly influenced by inadequate innovations, and challenges in managing external factors. The study was entrenched in contingency theory, which forms the theoretical underpinning for the study's conceptual model. This conceptual model portrays the interplay between innovativeness and superior organizational performance, with the crises-oriented environment serving as a moderating variable. Extensive literature review, indicated that different forms of innovativeness are positively related to firm performance in varying degrees and the crises-oriented environment positively moderates the link between innovativeness and superior firm performance. However, when the crises environment involves weaponized conflict, fierceness and risk of harm to people, it may positively moderate the link between innovativeness and superior firm performance. Conceptually, propositions were formulated and directions for future studies were suggested.
Description:
One common interest among businesses across the globe is progressive performance both in financial and non-financial forms. This is because business continuity is hinged on superior organizational performance. In this ever-changing business landscape laced with different forms of crises, scholars have raised questions as to how relentless commitment to innovation can impact superior organizational performance.
