Researching and Teaching Entrepreneurial Marketing in Silicon Valley /

Eggers, Fabian.

dc.contributor.author	Eggers, Fabian.
dc.date.accessioned	2025-02-20T15:24:43Z
dc.date.available	2025-02-20T15:24:43Z
dc.date.issued	2025-03-28
dc.identifier.uri	http://hdl.handle.net/123456789/721
dc.description	Entrepreneurship: • Can be found in all kinds of organizations (young/established, small/large, public/private) • Is a process of value generation through the creation of a unique combination of resources aimed at the utilization of opportunities (Stevenson et al., 1989) • Rests on the concept of (proactive) entrepreneurial orientation (EO) Marketing: • Is an “organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (Keefe, 2004, p.17) • Core of the marketing concept: the ability of the enterprise to solve customer problems • Rests on the concept of (reactive) customer orientation (CO)	en_US
dc.language.iso	en	en_US
dc.publisher	[American University of Nigeria]	en_US
dc.subject	Presentation	en_US
dc.title	Researching and Teaching Entrepreneurial Marketing in Silicon Valley /	en_US
dc.type	Presentation	en_US